Robyn Punko

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Robyn Punko

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Career Tips, Job Search Strategies & Recruiter Insights

Published Monthly

In this Issue:


How to Customize Your Resume in 10 Minutes

How to Position Yourself for Promotion

What's Happening in the Job Market

Balancing Work and Life

Real Talk from Your Favorite Recruiter

May 2025

Job Search Strategies

How to Customize Your Resume in 10 Minutes

Customizing your resume sounds like a lot of work, especially when you're applying to multiple jobs. But here’s the truth: if you're not tailoring your resume, you're missing the easiest way to stand out. The good news? You don’t need hours — you need 10 minutes, a clear focus, and a system. Let’s break it down.

Know the Role (2 minutes)

Skim the job description and highlight the most important skills and responsibilities;  these are usually repeated or emphasized in the top half. Ask yourself: If I were hiring, what would be non-negotiable for this role?

Adjust Your Summary (3 minutes)

Your professional summary is prime real estate. Use this section to match the tone and key qualifications.


  •  Generic: “Experienced sales professional with strong communication skills.”
  •  Customized: “Sales expert with 5+ years of exceeding quotas and delivering tailored solutions in fast-paced telecom environments.”


That tiny change speaks directly to what they need.

Tweak Your Job Titles & Keywords (2 minutes)

Align your past titles (if appropriate) to match what the company calls them. If the posting says “Client Success Manager,” and your role was “Customer Advocate,” it’s okay to use: Customer Advocate (Client Success Equivalent). Also, make sure industry-specific keywords from the job description are reflected throughout your resume.

Highlight the Right Achievements (3 minutes)

Reorder or rewrite a couple of bullet points under your most relevant job to show results similar to what the company wants. If they’re looking for someone who “increased subscriber growth,” then lead with:  “Increased subscriber base by 22% YoY through consultative sales approach.”


In 10 minutes, you've aligned your resume with the role, not through fluff, but focus.


Pro Tip:

Save versions of your resume tailored for different roles or industries. That way, you’re never starting from scratch.


🔁 A resume isn’t a one-size-fits-all document. It’s your pitch — and great pitches speak directly to their audience.


Career Growth Tips

How to Position Yourself for Promotion Without Asking

Show Them

Act Like the Job You Want

Act Like the Job You Want

The Art of the Search: Career Growth Tips
Robyn Punko

You don’t have to beg for a promotion to get noticed, and frankly, you shouldn’t have to. 


The best way to position yourself for 

advancement? Show them you’re already operating at the next level.


Here’s how to do that — no awkward “Can we talk about a promotion?” convo required.

Act Like the Job You Want

Act Like the Job You Want

Act Like the Job You Want

The Art of the Search: Career Growth Tips
Robyn Punko

Start thinking and behaving like the person in the role above yours. 


  • What problems do they solve? 
  • How do they contribute to the team? 
  • What’s their communication style? 


Begin adopting those behaviors, not to copy, but to embody leadership in your own way.

Own Your Impact

Act Like the Job You Want

Own Your Impact

The Art of the Search: Career Growth Tips
Robyn Punko

Promotion decisions are often based on perceived value. Don’t just do great work, make sure people know about it. Keep track of your wins. 


Instead of just saying, “I completed a project,” say, “I streamlined the onboarding process, reducing new hire ramp-up time by 30%.” 


That's the kind of language decision-makers remember.

Be a Connector

Ask for Feedback and Use It

Own Your Impact

The Art of the Search: Career Growth Tips
Robyn Punko

Promotable people lift others. Help your teammates shine, support cross-functional projects, and become someone others look to for guidance. 


Being generous with your knowledge, support, and encouragement makes you stand out, and builds a reputation as a future leader.

Stay Visible

Ask for Feedback and Use It

Ask for Feedback and Use It

The Art of the Search: Career Growth Tips
Robyn Punko

You don’t need to be loud to be visible. 


  • Join meetings prepared. 
  • Speak up with thoughtful input. 
  • Volunteer for stretch assignments. 
  • Ask smart questions. 


Leaders notice people who make the room better when they show up.

Ask for Feedback and Use It

Ask for Feedback and Use It

Ask for Feedback and Use It

The Art of the Search: Career Growth Tips
Robyn Punko

One of the fastest ways to grow is to say, “What could I have done better?” Then actually implement it. This shows humility, drive, and emotional intelligence — traits every leadership team looks for.


Promotion doesn’t come from asking once,  it comes from consistently showing you’re already doing the work. 


Before you schedule that career conversation, ask yourself: Would I promote me based on my daily actions?

What’s Happening in the Job Market

 

📉 Economic Contraction and Recession Concerns


The U.S. economy contracted by 0.3% in the first quarter of 2025, the first decline in three years. This downturn is attributed to a surge in imports ahead of new tariffs, leading to a widened trade deficit ~ Reuters. 


Economists are divided on the likelihood of a recession; some predict a shallow downturn, while others believe it can be avoided with appropriate policy adjustments. ~ Business Insider


📊 Labor Market Trends


  • Job Growth: In March, U.S. employers added 228,000 jobs, with notable gains in healthcare, hospitality, and construction. The unemployment rate edged up to 4.2% as more individuals entered the workforce. ~ NPR
     
  • Federal Employment: Significant layoffs have occurred within federal agencies, with over 275,000 positions affected due to restructuring efforts. ~ ​Wikipedia
     
  • Wage Growth:   Average hourly earnings increased by 3.8% over the past year, but real wage growth, adjusted for inflation, stands at 1.4%, indicating that wage increases are not fully keeping pace with rising prices. ~ Actalent

 

🤖 Technological Disruption


Artificial intelligence and automation are increasingly impacting the job market. Intern-level positions are being replaced by AI, and industries such as finance, healthcare, and customer service are experiencing shifts in employment patterns due to technological advancements .​ ~ Vanity Fair


What's Happening in the Job Market, The Art of the Search

Balancing Work and Life

The Power of 15 Minutes of Stillness

Digital Decompression: Logging Off with Intention

Digital Decompression: Logging Off with Intention

The Art of the Search: Balancing Work and Life, Robyn Punko

Every day, I give myself the gift of 15 quiet minutes. No phone. No screens. Just stillness. Some days I breathe deeply. Other days I stare out the window and let my thoughts wander. It’s not about productivity,  it’s about presence.


In those 15 minutes, I reconnect with myself. I remember who I am outside the emails, expectations, and endless to-do lists. That pause resets my energy. It’s where I untangle the noise and return to clarity.


We’re taught to glorify hustle, but I’ve learned that real power comes from stillness. When I don’t pause, stress takes over. When I do, I lead with intention, not reaction.


Try it. Block out 15 minutes. Set a timer. Sit in silence. Breathe. Be still. Let your nervous system catch up to your ambition.


You don’t need hours at a retreat. You just need 15 minutes a day to come back to yourself.

Digital Decompression: Logging Off with Intention

Digital Decompression: Logging Off with Intention

Digital Decompression: Logging Off with Intention

The Art of the Search: Balancing Work and Life, Robyn Punko

We spend so much of our day online that “logging off” can start to feel like an afterthought — a quick click, a mindless swipe, a scroll that never quite ends. But here’s the thing: how you end your digital day matters just as much as how you start it.


Digital decompression isn’t about banning screens. It’s about creating a conscious boundary between work and personal time, especially if you work remotely or in a hybrid setup where your living room doubles as your office.


I used to close my laptop, reach for my phone, and suddenly find myself in an Instagram rabbit hole. I wasn’t actually disconnecting, I was just shifting screens. My mind stayed “on” long after work ended.


Now, I practice logging off with intention.


At the end of the day, I take 5–10 minutes to shut things down mindfully:


✅ I review tomorrow’s top priorities
✅ I close browser tabs and email
✅ I write a one-line journal entry (something I accomplished or a moment I’m proud of)
✅ I power down and physically walk away


Then, I give myself 30 screen-free minutes. I might stretch, cook dinner, or take a walk, something that lets my nervous system exhale.


This tiny ritual helps me reclaim my evening. It draws a line between “work mode” and “me mode.”


True work/life balance isn’t just about having time, it’s about being present in it.

You Asked. I Answered.

You Asked. I Answered. Insights from Your Favorite Recruiter

Real Talk from Your Favorite Recruiter

One of my favorite parts of what I do is hearing from you. Whether you're a job seeker, a career changer, or navigating burnout in your current role, your questions are what inspire me to show up, share my insight, and keep this conversation real.


Every month, I’ll answer one reader-submitted question — candidly, compassionately, and from the lens of 20+ years in recruiting, coaching, and career strategy. Nothing is off-limits: resumes, interviews, growth, layoffs, salary talk, rejections, mindset shifts… whatever’s on your mind.

Insights from Your Favorite Recruiter, You Asked. I Answered. Robyn Punko, The Art of the Search

Should I ever apply to a job if I don’t meet all the qualifications?

My answer? YES — and here’s why.


Most job descriptions are a wish list, not a checklist. If you meet 60–70% of the qualifications, especially the core responsibilities,  and you can clearly explain how your experience translates, apply.


Here’s a secret: great candidates don’t always check every box. They tell a compelling story about how their skills, passion, and potential make them a fit.


Of course, don’t apply to jobs where you’re clearly unqualified. But if your inner critic is the only thing holding you back, hit submit.


You miss 100% of the chances you talk yourself out of.

Want More???

Check out my free resources and follow Robyn Punko on LinkedIn.


Copyright © 2025 Robyn Punko - All Rights Reserved.

Career Strategist | Coach | Author | Recruiter

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